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We scale online retail on Amazon

From $300 to $18,000+ in 6 months. Now building toward $500K by 2025

We scale online retail on Amazon

From $300 to $18,000+ in 6 months. Now building toward $500K by 2025

Welcome to Den Handel

🏠 Overview

Denhandel.com is a New York–based Amazon FBA business founded by Denis K. in January 2025 with just $300 in starting capital. Since then, we've grown to over $18,000 in revenue using the Online Arbitrage (OA) model and are now transitioning into Wholesale to achieve higher margins, scalability, and long-term growth.

We manage over 120 active and inbound SKUs and operate with the help of two skilled virtual assistants (Jodhan and Mark). We rely on advanced tools like Keepa, SellerAmp, Boxem, SellerBoard, Aura Repricer, and Hubstaff for productivity, product research, and pricing automation.

We also partnered with a professional prep center to streamline logistics and scale up our wholesale operations:

Prep Center: 2455 NW Nicolai St, Suite B-H8, Portland, OR 97210

About Den Handel

🧠 About the Business

My name is Denis, and I live in New York.

I started this business solo after gaining experience in sourcing discounted goods from sites like Vitacost, Macy’s, and Gap.

Over time, I built a remote team and began implementing structured sourcing, restock systems, and Amazon FBA strategies.

What began as a side hustle became a profitable business with a long-term vision:

to scale to $500,000 in annual revenue and generate $15,000/month in net profit by the end of 2025.

Key accomplishments to date:

🚀 Sales: $18,010.48
📦 Units sold: 757
💰 Net profit: $4,037.65
🔁 Sellable returns: 76.60%
💳 Refund rate: 6.21%
📈 ROI: 67.24%
📊 Margin: 22.42%

2025 Business Plan

📌 Goals

Reach $500,000 in annual revenue
Hit $15,000/month in net profit
Fully transition from OA to wholesale model
Increase monthly purchasing volume to $20,000+
Hire 1–2 additional VAs to scale operations
Automate sourcing, prep, restock, and PPC workflows

📈 Scaling Strategy

Sourcing — Expand from OA to wholesale by onboarding distributors with 20–30% margins.
Prep & Logistics — Leverage our Portland-based prep center for scalable fulfillment.
Team — Expand to 3–4 VAs trained in sourcing, restock alerts, supplier outreach, and admin.
Funding — Secure working capital via Amazon Lending, business credit, and reinvested profits.
Analytics — Use Keepa + SellerAmp for SKU validation, avoid dead stock and improve cash flow.

📘 Extended Strategy for Bank Proposal

📘 Find the Perfect Fit

I. Market Opportunity

The Amazon FBA market is projected to reach over $400B by 2025. The demand for essential goods, fast-moving SKUs, and high-quality branded inventory continues to grow. By focusing on trusted suppliers and predictive analytics, Denhandel.com is positioned to carve out a significant niche within this ecosystem.

II. Business Model

We operate via the FBA (Fulfillment by Amazon) model:

We source discounted or wholesale goods
Prep center handles logistics
Inventory is sent to Amazon warehouses
Amazon fulfills orders while we manage pricing and restocking

III. Value Proposition

Predictable unit economics (average ROI: 67.24%)
Agile sourcing team trained in retail cycles and seasonal buying
Strategic tools stack (Keepa, SellerAmp, Tactical Arbitrage, Hubstaff)
Fully remote and scalable infrastructure
Prep center partnership ensures operational scalability

IV. Financial Model

Total Sales: $18,010.48

Net Profit: $4,037.65

Refunds: 6.21%

Sellable Returns: 76.60%

Margin: 22.42%

ROI: 67.24%

V. Funding Needs & Use

To scale to $500,000 in revenue and $15,000/month net profit, we seek access to:

$15,000 in revolving working capital (credit line or loan)
$5,000 in marketing and PPC campaigns
$2,500 for VA and admin expansion

Funds will be deployed as follows:

Inventory expansion through vetted wholesale suppliers
Logistics automation through expanded prep services
VA hiring and performance-based systems

Companies We've Worked With

🤝 Companies We’ve Worked With

We’ve successfully sourced products and generated profit using trusted retail and distribution platforms, including:

Vitacost.com — Our primary health & grocery supplier for OA, consistent with discount stacking.
GAP.com — Clothing & apparel arbitrage with strong resale margins.
Nautica.com — Limited but high-quality deals across categories.

These platforms provided consistent inventory and pricing advantages during the early growth stage.

Contact Us

📬 Contact & Info

✨ Open for partnerships, prep center referrals, supplier collaborations, and financial expansion support.

This proposal serves as an overview of Denhandel’s operation for review by investors, suppliers, prep centers, and financial institutions.

info@denhandel.com

313 36th Street, Brooklyn, NY 11232, США

(347) 325-5537

We scale online retail on Amazon

We scale online retail on Amazon